Patternfield Measurement
How much could your campaign actually prove?
A sales increase does not automatically mean the intervention caused it.
Answer a few questions about your campaign design and data. Patternfield will show the strongest measurement pathway your current setup could potentially support, and what you may need to improve before launch.
Check my readinessTakes about two minutes. No campaign data upload required.
Planning a display or promotion? Explore merchandising and promotion measurement, including the execution evidence and comparisons an effect claim needs.
Potential evidence pathways
- Observed
- Directional
- Comparative
- Strong Comparative
- Experimental
Progressively stronger evidence pathways. The appropriate design follows the question; every campaign does not need an experiment.
The interactive check requires JavaScript. If it does not load, talk to Patternfield about the question, execution evidence, available data and possible comparisons for your campaign.
Your likely measurement pathway
What you should be able to measure
What may prevent stronger attribution
Before the campaign begins
Confidence governs what Patternfield is allowed to say. Effect magnitude does not determine evidence quality. A clean null can still come from a strong measurement design.
Your answers
Indicative planning toolThis readiness check identifies a potential measurement pathway from the information provided. It is not a campaign result, statistical analysis or causal certification. Final evidence classification depends on the actual data, execution record, comparison diagnostics, context and uncertainty.
How the planning pathway is chosen
The check uses conservative planning conditions, rather than a points score. Comparative potential needs confirmed records, execution, commercial context, candidate comparisons and a prospective plan. Strong comparative potential also needs longer history and a documented independent basis for rollout timing. Experimental potential additionally requires an agreed randomised design, controls, precision planning and integrity checks.
For this indicative check, comparative planning uses a 13-week history prompt; strong comparative uses 24 weeks. A genuinely randomised design has different baseline needs and is not assigned a fixed history threshold. These are planning guardrails, not universal statistical validity thresholds. The actual outcome, seasonal exposure, sample size and design may require different history. Self-reported answers never replace evidence review.
Design the measurement before the campaign starts.
Patternfield helps retailers and brands decide what a campaign can credibly measure before media goes live.
That means the evidence, comparison design and commercial question can be built into the campaign rather than reconstructed afterwards.